Ayesha Curry, founder and CEO of lifestyle brand Sweet July, has launched her first-ever skincare line – Sweet July Skin.
 
An extension of the Sweet July brand, Sweet July Skin is a celebration of Ayesha’s Jamaican roots, featuring clean, simple and effective products that offer a sensory experience.

Utilizing Caribbean Ingredients

Sweet July Skin features formulated “recipes” that embrace the power of Caribbean ingredients, such as guava, papaya and soursop.
 
The clean formulas combine the sensorially rich properties of these superfoods with hardworking actives to provide efficacy and proven results.
 
“The result is simple yet effective products that transform your daily skincare regimen into a private self care retreat,” claims the brand.
 
“Throughout my life, I’ve learned a lot about skincare and the natural benefits derived from superfoods like papaya and guava from my mother and grandmother,” said Ayesha Curry. “In pairing those ingredients with proven actives, we’ve developed a skincare experience that is great for your skin but also truly enjoyable. I’m excited to share a little bit of my Jamaican culture with everyone through these products.”

The Products

Sweet July Skin is launching with the Pava Exfoliating Cleanser, Pava Toner and Irie Power Face Oil:
 

• Pava Exfoliating Cleanser: An exfoliating cleanser that combines papaya, guava and lychee seed powder with glycolic acid and lactic acid to remove makeup while leaving skin feeling soft, smooth and moisturized.
• Pava Toner: A resurfacing toner featuring a combination of glycolic acid and natural fruit extracts, offering the ideal skin reset to achieve healthier, happier and clearer skin.
• Irie Power Face Oil: Inspired by the Jamaican saying “Everything Irie,” which is often used to mean “everything is alright and fine.” Irie Power Face Oil is enriched with a trio of neem seed oil, tea tree oil and rosemary oil to target blemishes, hyperpigmentation and uneven skin texture.

 
All Sweet July Skin products are clean and vegan, paraben and cruelty-free, and are compliant with Sephora, Ulta, Target, Credo and Allure’s clean standards.

Partnership with Girls Inc.

As a women-led company, Sweet July Skin partnering with Girls Inc. of Alameda County, an organization headquartered in Oakland, CA that is dedicated to empowering young girls and helping them realize their full potential.
 
When customers make a purchase on the Sweet July Skin website, they have the opportunity to round up their total to donate to this impactful cause.

Availability

Sweet July Skin is available for purchase online at the brand’s website, Amazon and Thirteen Lune, as well as in-store at Sweet July in Oakland, CA and Westfield Valley Fair.

More Skincare News

According to a recent study from Data Bridge Market Research, the skincare products market is expected to reach $251.09 million by 2030, which was $171.25 million in 2022.